Schema Markup Generator
Free schema markup generator. Build valid JSON-LD structured data for Organization, Article, Product, FAQPage, LocalBusiness, and BreadcrumbList — ready to paste into your page for Google rich results.
Generated JSON-LD
Schema markup is structured data you add to a page so search engines can
understand exactly what your content represents — a product, an article, a
local business, an FAQ, and so on. Google reads this data as JSON-LD,
a lightweight JSON format that lives in a single <script type="application/ld+json">
tag in your HTML. When the markup is valid and matches your visible content,
your page becomes eligible for rich results: star ratings,
FAQ accordions, breadcrumb trails, and knowledge-panel details that make your
listing stand out in search.
This generator builds clean JSON-LD for six of the most common schema types
entirely in your browser — nothing is uploaded. Pick a type, fill in the fields
that apply, and copy the output straight into the <head> of
your page. Empty fields are automatically left out so the markup stays tidy,
and the @context and @type properties are always set
correctly. Validate the result with Google's Rich Results Test or the Schema.org
validator before you publish.
Variants
Frequently asked questions
What is JSON-LD and why use it for schema markup?
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data. It sits in a single script tag and keeps your markup separate from your visible HTML, which makes it easy to add, edit, and validate without touching your page layout.
Where do I put the generated code on my page?
Paste the entire <script type="application/ld+json"> block into the <head> of your HTML (the <body> also works). Each page should describe its own content, so use the type that matches what the page is actually about.
Does schema markup guarantee rich results in Google?
No. Valid markup makes a page eligible for rich results, but Google decides whether to show them based on quality, relevance, and policy. Always make sure the structured data matches the content visible to users.
Is my data sent anywhere when I use this tool?
No. The JSON-LD is generated entirely in your browser as you type. Nothing you enter is uploaded or stored on a server.
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