Engagement Rate Calculator
Free engagement rate calculator for Instagram, TikTok, and YouTube. Enter your followers and average likes, comments, shares and saves to instantly see your engagement rate percentage with a benchmark.
Benchmark: 1–3% is average, 3–6% is good, 6%+ is excellent. These are general guidelines and vary by niche and audience size.
Your engagement rate is the single clearest signal of how much your audience actually cares about what you post. It compares the interactions a post earns — likes, comments, shares and saves — against the size of your following, so a small creator with a loyal audience can outperform an account ten times their size. This calculator works the same way across Instagram, TikTok and YouTube: pick a platform, drop in your average numbers, and the rate updates instantly.
We use the most common formula, (likes + comments + shares) ÷ followers × 100, which gives an engagement rate by follower count. As a rough guide, anything in the 1–3% range is average, 3–6% is strong, and above 6% is excellent — though smaller accounts and tight-knit niches routinely score higher. Use it to track your own trend over time or to sanity-check an influencer's numbers before a collaboration.
Variants
Frequently asked questions
How is engagement rate calculated?
This tool uses (average likes + average comments + average shares/saves) divided by your follower or subscriber count, multiplied by 100 to give a percentage.
What is a good engagement rate?
As a general benchmark, 1–3% is average, 3–6% is good, and 6% or higher is excellent. Smaller accounts often see higher rates than large ones.
Should I include shares and saves?
If you have those numbers, yes — shares and saves are strong engagement signals. The field is optional, so leave it at zero if you only track likes and comments.
Does the platform choice change the math?
The formula is identical for every platform; the platform selector only adjusts the wording (followers vs. subscribers) to match where your audience lives.
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